Becoming workforce ready
Beyond creating visually appealing persona images, students are also learning the importance of data-driven decision-making. Alvarez emphasized the need to combine creativity with analysis to develop effective marketing strategies.
"Students analyze the brand's strengths, weaknesses, opportunities, and threats as part of their SWOT analysis," Alvarez explained. "They look at competitor content and identify potential target segments within the broader audience; this data-driven approach helps them refine their personas and tailor their marketing messages."
Generative AI tools are already changing the work landscape. By integrating Adobe Firefly into her curriculum, Alvarez is equipping students with the tools and knowledge they need to succeed in the digital marketing landscape.
This approach is part of ASU’s broader effort to equip students with practical, industry-relevant skills that better prepares students to enter the workforce.